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Sears Hometown Store in Berlin “Going Strong”


by Nat Frothingham

BERLIN — According to its local owner, Tom Coulter, the Sears Hometown Store is “going strong.” In fact, said Coulter, “It’s thriving.”

What is more, the local Sears Hometown Store is looking forward to serving its valued customers for many years to come.”

In a recent press release, Coulter drew a sharp distinction between the Berlin-based Sears Hometown Store and Sears Holding Corporation. The Hometown Store, Coulter emphasized, should not be confused with Sears Holding Company because “Sears Hometown and Outlet Stores” of which the Sears Hometown Store is a part, made a complete break with Sears Holding Corporation in October 2012 and the two corporate entities are now separate.

In recent months, the Sears Holding Corporation has been in the news because of its store closings, property sales and concerns about its business performance. But this has nothing to do with the health of the Sears Hometown and Outlet Stores or the Berlin Sears Hometown Store.

“We want to make sure our customers know that we are here to stay,” Coulter said.

Then he reminded customers of the range of merchandise and service that the Berlin Hometown Store supplies. Here he got specific — mentioning the Store’s wide selection of “top appliance brands — such as: Kenmore, KitchenAid, Whirlpool, Frigidaire and GE plus a large assortment of lawn and garden equipment, Craftsman tools, fitness equipment, mattresses and more.”

On the service side of the equation, Coulter mentioned the Berlin Sears Hometown team. This team, he said, “provides customers with professional advice, exceptional service and real-time price checks to make sure customers get the guaranteed lowest prices around.” Then he added, “The Berlin store also offers Sears Nationwide Service, Parts and Installation.”

The Sears Hometown Store in Berlin is located at 1598 US Route 302 (Barre-Montpelier Road.) For further information, please go online to http://www.searshometownstores.com or call 479-2541.